Scheduling your posts saves time and enables you to post more frequently and consistently. Particularly on Instagram, frequency is crucial for engagement, and having a polished post ready for your brand is easier when you’ve created it ahead of time rather than trying to come up with an idea on the day.
Social media management tools can be incredibly helpful if you’re using them as part of your digital marketing strategy. You’ll get an overview of your scheduled posts on a calendar view that will help you to build consistency for your brand.
Many tools offer hashtag suggestions, bulk upload of stories, and tracking campaign performance through analytics. Here are our top social media tools for Instagram that you can use on your computer.
Buffer Publish is the well-known feature of the social media management tool Buffer. It includes up-to-date Instagram tools for scheduling posts and a first comment option for any information you don’t want to include in your caption.
Buffer’s Shop Grid gives you the opportunity to add a shopping link to your Instagram bio that takes customers directly to a grid-like and shoppable landing page.
For stories, you can use the visual planning feature to have your story ready for posting. You’ll get a notification and everything you need for your story when it’s time to post.
Tailwind boasts smart features like smart.bio, which is a link in your bio that takes customers to a landing page that makes your Instagram feed shoppable. Tailwind automatically selects the time with the most engagement to schedule your post.
This Instagram scheduler also has an integrated Hashtag Finder that recommends the best hashtags to use in your posts. You can also use it to analyze trends and discover new content.
Later began their journey in social media management as an Instagram scheduling app. With unlimited media uploads, their focus is on visuals to create stories, image, video, and carousel posts.
Schedule single-image and video posts and your first comment with Later. Similar to Buffer Publish and Tailwind, you can drive traffic to a shoppable Instagram feed through Linkin.bio.
This is not a social media management tool but a hashtag generator. If you’re stuck for ideas for valuable hashtags to go with your posts, just enter a topic and get the top results or most relevant hashtags.
This is not a scheduling tool but a great social media listening tool to track mentions, find influencers to connect with, and keep track of what your competitors are doing. Set up alerts for keywords or hashtags relevant to your business and get email notifications to be the first to know when new trends hit.