Excellent and relevant imagery can be hugely beneficial in giving your clients or customers a clear idea of what you are doing. As a general rule, most people are more likely to remember information that is presented to them as a combination of text and images, rather than a solid block of written information. By creating the perfect balance, people are more likely to engage with the information you are providing them.
In addition, clear visual branding will further strengthen your message. There are key elements to consider if you want to give off a professional and polished appearance, these include:
- Logo - your logo acts as the face of your brand.
- Website - an aesthetically-pleasing site will encourage users.
- Colour Palette - consider colour psychology and choose the colours that resonate with your target audience.
- Fonts - your fonts should reflect the message you are trying to convey.