When it comes to business, we all know that great branding speaks volumes. There are many ways in which you can ensure your brand represents who you are and one of the most important is visuals. If you are looking to grow your business, there are several ways that graphic design and imagery can help you achieve your goals.
Five Ways Graphics Can Help Grow Your Business
Clear Communication of Your Brand
Excellent and relevant imagery can be hugely beneficial in giving your clients or customers a clear idea of what you are doing. As a general rule, most people are more likely to remember information that is presented to them as a combination of text and images, rather than a solid block of written information. By creating the perfect balance, people are more likely to engage with the information you are providing them.
In addition, clear visual branding will further strengthen your message. There are key elements to consider if you want to give off a professional and polished appearance, these include:
- Logo - your logo acts as the face of your brand.
- Website Design - an aesthetically-pleasing site will encourage users.
- Colour Palette - consider colour psychology and choose the colours that resonate with your target audience.
- Fonts - your fonts should reflect the message you are trying to convey.
While customers and potential investors must be attracted to your brand, do not underestimate the benefit of clear branding amongst employees. Remember, you are working as a team to represent the business, and as such, a strong brand will help staff to spread a consistent message. By attending graphic design courses, employees can gain a better understanding of your brand's visual identity.
Effective Social Media Marketing
Social media marketing is an integral part of your business’ development, but with so much going on, you need to have an attractive presence. Posts with images generate more engagement than text-only and graphics are an excellent way of presenting data, whether that's customer feedback or performance statistics.
How to Choose Images?
At the start, it can be difficult to choose images that you feel correctly represent you. Keep an eye on social media trends within your sector as this can help you to stay on the curve and show your audience that you are relevant.
Your website's blog is a vital SEO tool, and an optimised blog will do wonders in terms of time on page and bounce rate, both of which will have an overall impact on the authority of your site. Again, it comes down to visuals and readability. Users are much more likely to read text that is broken up with images.
Images will also help your audience to understand the content faster, therefore establishing the relevance of the blog. Stock image sites can provide you with an extensive collection of free-to-use images, so you don't have to be a photographer to benefit.
A Professional Aesthetic
Consumers need to be able to trust your business, and a professional aesthetic is one way of showing them that you are reliable and authentic. Consistent branding, graphics and quality imagery displays your business in the best light and will encourage people to trust in you and what you have to offer.
Furthermore, this aesthetic will be useful if you are looking to attract potential investors or new employees. Are you thinking of pitching your business? Consider presenting key data in an infographic for maximum effect.
Attract New Customers
Finally, when discussing business growth and development, you should certainly consider the ultimate goal, which is to attract new customers. Whether you provide a service, sell a product or want to spread a message, graphics can help you.
For more information on how you can grow your business, website or blog, check out these five tips for creating a successful business blog. For high- quality and free-to-use images that can help you to strengthen your brand and engage your audience, be sure to use PikWizard and our handy design tool, DesignWizard!