Yellow is a primary color while gray is achromatic, which means that it’s a color lacking in color. One of the powers of primary colors is that they can become another color by using a different shade or tone without mixing it with another color.
This combo works well because you can just use a vibrant yellow and add a darker shade of yellow to create a dark or light gray. Using various shades of gray conveys finesse. A bright yellow in the foreground with gray as its backdrop creates a splash of energy for your designs.
Yellow makes us think positive thoughts. It’s the color of happiness, sunflowers, and emojis. It sticks out to us in post-its and signs that warn us of dangers ahead. On the other hand, gray is a neutral emotionless color associated with depression but also with formality and sophistication.
Pantone have picked this color combination for their Color of Year Award. Ultimate Gray (Pantone 17-5104) like solid concrete and Illuminating (Pantone 13-0647), a soft yellow that warms your heart, are combined to create a feeling of strength and support with a hopefulness we all need after 2020.
Keeping up with the latest trends is crucial to stay at the top of your customers’ minds. Using trending colors in your ad campaigns and on social media can give your content a sense of freshness and vibrancy. Boost your online presence and place yourself in front of competitors with the trending color combo of 2021.