A Classic Among Classics: Black and White
With this basic and classic combo, you can choose to use the colors in their purest form, or use the darkest shade of any color to get black or the lightest tint to get white. This color combination always looks elegant and was made popular by the minimalist trend.
At first glance, it may seem like an unimaginative combo but the contrast between dark and light can make for striking visuals. White text on a deep black background attracts attention as do black accents on a white background.
Experiment with various levels of black in your design to make sure it doesn’t get overwhelming. Black is visually heavy and next to associations with strength and authority, it naturally symbolizes darkness and evil. It’s a serious color that can also represent intelligence, professionalism, and mystery.
On the other hand, white is an open and safe color that communicates peace. It stands for clarity, cleanliness, and salvation. The common association with good also makes it synonymous with new beginnings and positivity.
Often used as a representation of good and evil, the opposition of white and black has been used in many cultures throughout history. Probably the most famous display of this is the Yin-Yang symbol that shows the natural interconnectedness of contrary forces.
In marketing, you can use the divergence created by the two opposing colors to your advantage to draw attention to a specific object. Combine the visual balance of black and white with an accent color to create striking visuals for your advertising.