First things first, you have to set your sights on a clear topic or sector for your blog. As soon as you have this, you can then move on to structuring your content around the topic. Doing this means you’ll be writing with absolute focus around your chosen sector as well as giving you the chance to build in other areas that compliment your blog.
When you are posting relative, engaging content, you’re going to entice readers because they want to read your highly-informative writing.