One of the most important first steps to success on social media is understanding the audience. For some people, this may come naturally as you’re on the platforms interacting with content every day. However, if you’re a small business owner who doesn’t spend much of their time on social media, it’s worth researching what makes people tick.
The Right Platform for Your Audience
The audience on each social media channel can be slightly different. Instagram is a particularly popular platform for millennials, while LinkedIn is the best choice for businesses-to-business interactions. Your audience should determine what platform you look to promote on, and each has slightly different best practices when it comes to social posts.
While there are slight differences on each platform, there is one constant, and that’s the number of posts being created. Everyone, regardless of their preferred platform, is viewing multiple posts every second. Therefore, whatever your content is, it has to catch the eye and engage users in record time!