Social Media Supporting Local Enterprise
Social media is lauded for having removed barriers between people. People in different locations speaking different languages can now communicate in the same place. This has meant that business has become less location-dependent as well. But there has been a backlash to this older trend, and platforms like Facebook are responding.
Facebook has been adding new features that reward local businesses on the platform. Just as you’d use SEO tools to make yourself easier to find using a search phrase, you should geo-tag your business for local traffic. Local businesses and local journalists are getting a big boost from Facebook. Facebook now even offers free tools for small business , and a lot of features to make the most of this social media platform. For example, with effective Facebook comment moderation, it's easier to keep an eye on what's happening on your Facebook page.
When you’re launching a targeted ad campaign on Facebook or Google, geo-tag your posts. Promoted posts that are geo-tagged are the best way to reach your most likely customers. These kinds of features are more prevalent on Facebook, which has become the most driven to support local businesses. For example, when you see the “boost post” option, you can set the locations you want to become more exposed to.
There are a lot of location-based marketing options on social media. They are also becoming more useful and more prevalent. Learning how to leverage these geographic options will open new resources for you.