Images must be highly relevant to work. Flashy and attention-grabbing images will attract attention and possibly lead more people to click. But any images that don’t make sense or make unfulfilled promises won’t work.
Website images are meant to enhance a webpage and provide a visual aid that provides either information or context. An image should communicate the information you’re trying to share or demonstrate the results that your business is offering customers. For example, images of happy people surfing on a beach is a great idea for a business offering tourism services. The image doesn’t have to provide information, but it sets the tone for what the viewer can expect if they continue scrolling down.
Lesson one is that you can’t just add images to make your website look pretty. But you should make your website look pretty with images that enhance your propositions and brand. This first challenge is unfortunately the hardest for a business to take care of on its own. But there’s still a solution.
The easiest way to always have access to high-quality images is to use stock images. Stock agencies offer access to and licensing for stock photos of all categories. Stock image sites offer photos for everything while focussing on the trendiest categories of the day. They offer different pricing plans so you can pay just enough to suit your needs.
Search for the stock images in the category you need.