Flat lays are popular with bloggers and ecommerce stores as they provide a prime opportunity to show off the aesthetics of products. These are often used for reviews, new product releases or other product-related marketing materials.
The essence of a flat lay is top down photography on a spaced out selection of items beneath the lens. Often, this will include the focus object, along with relevant items. For example, a new phone being released could be photographed alongside headphones, a note pad and some glasses to create a stylish flat lay. A flat lay is simple yet effective and can add value to your marketing campaign without costing much to create.