The stock photo industry has adapted to the new trends emerging in 2021. These are the most popular categories of the year.
This is perhaps one of the oldest trends in demand for stock photos. People are social animals, and the value of a sense of belonging is as old as our species.
This force hasn’t dissipated, but the pandemic and its subsequent effects on our social interactions appear to be affecting us in 2021. Time with family and those close to us is an invaluable thing and authentic, real connections between people are always welcome both in our real lives and in the imagery we witness around us.
Diversity & Inclusive Stock
Diversity is an important social ideal that holds an important role in personal and public lives. But it’s also an ideal that people increasingly expect to see from companies they support.
While diversity and inclusivity used to be more of a preference, younger people demand that companies prove their commitment to inclusivity in the workplace. It’s no surprise that searches and demand for stock images displaying these values have only increased.
One huge trend in the industry is a new appreciation for natural photography. Many people miss nature and have had to learn to live inside in solitude. It seems that people want to get in touch with nature again, but in a different way.
The trends in nature photography aren’t relegated to outdoor photos, however. Within this genre, there’s also been a huge increase in demand for indoor plants, gardens, and windowsills. Digital visuals have taken the place for our desire for nature and the lush green outdoors. 2021 has been and will continue to bring nature-inspired photography that feels fresh. This includes lush, leafy patterns and light desert browns.
Social Responsibility Stock
On the same note, personal involvement in the safeguarding of our future is a topic being revisited in 2021. In the stock footage industry, we’ve noticed a greater demand for displays of social responsibility demonstrated by personal involvement.
Social responsibility is demonstrated in many ways that have taken new importance in 2021. Environmental responsibility still takes centre stage. The largest share of the demand has been for climate change involvement. Examples include sustainability, appreciation for natural beauty, and appreciation for the simple things in life. Subtle re-touches are taking the place of complex post-processing in nature and social responsibility photography.
Social Responsibility Stock
Drone and aerial photography has been embraced as a type of photography for the future. Shots of natural and man-made environments from the air are growing in supply and demand.
Taking photos with drones is becoming more affordable every day. At the same time, the quality of aerial images is also increasing. With these facts in mind, it’s no surprise that drone/aerial photography is also becoming more common. The popularity of these high shots is becoming increasingly evident on Instagram and through stock image downloads.