To create a visually attractive website, determine your layout and how you want certain functions or features to look. For example, your home page will look different from your shopping cart or a blog post. For a consistent look and feel, use brand colors, fonts, and your logo throughout.
We’ve put together some guidance on how to use various web design components to create a well-designed website:
Create a Stunning Hero Image
Hero images are large header photos that promote products or sell a brand idea. They can be set in the background with text and buttons on top
Combine your hero image with the power of words by using an enticing tagline that makes your website visitors scroll down. Make sure the typeface you’re using is in line with the image in the background and is easily legible.
Ensure there’s a smooth transition between hero image and navigational elements and calls to action. The image should lead users down the page naturally.
Ideas to Craft an Easy-to-Navigate Layout
When you create a layout for your website, you define its structure. Determine the structure with the information you want to present in mind. You can create a visual hierarchy by having the most important areas listed in your navigation that leads users down an easy-to-follow path.
To begin the processes of wireframing or prototyping, work with a grid. On a basic level, every website is made up of rectangles and squares, even if there are other shapes and design elements at a later stage.
A grid layout helps you to arrange your structure and provides a framework for organizing content. It doesn’t mean you’re going to have to squeeze all your information into a rigid structure. This is just a starting point and there’s room for experimentation to achieve your unique design.
It’s crucial to have an intuitive layout to keep users engaged on your site. Users expect to find what they’re looking for within seconds and if they don’t, they leave. To create a layout that can be taken in within seconds, consider the Gestalt law of closure. This principle states that our brains are geared towards filling visual gaps to complete unfinished images.
This means that you can choose to focus either on the global view or pay particular attention to details with your web design. This helps you to create a design in which users connect the dots and find their way around quickly.
Spruce it up with Animations, Illustrations, or Videos
Illustrations are a great way to increase the usability and visual appeal of your website. You can use illustrations across your website for hero images, blog articles, visual markers of content categories, and much more. When you create illustrations, always aim to make them helpful and that they add to rather than distract from the information given.
Similar to illustrations include animations and videos to underline your copy and the rest of your design. Strategically select the areas you want to add animations and videos to avoid overwhelming your audience.
Show Off Great Product Imagery
Including great product photos on your website is crucial to make your website look professional and build trust with your customers. They want to be sure what your products look like before they buy them, so display them in the best light just like you would in a shop window.
This is particularly important for eCommerce websites where your business has to meet the expectations of customers, who want to see a future purchase from all angles and look at every detail. Product pages should always include several views, a zoom functionality, and if possible a video.
It can be time-consuming and expensive to get stunning images for your web design. Consider using high-quality stock photos alongside your product photos to save time and money.
Incorporate Brand Colors and Fonts
When creating your website, keep your brand guidelines to hand and ensure you’re using the logo, colors, and fonts representative of your business correctly. Start with your logo and use it as the foundation for your website color scheme.
Use logo colors and other brand colors throughout. Check your brand guidelines for the fonts you’re usually using. Determine whether you need to create new guidance on font styles that work better for the web or if you can keep using your brand fonts. This consistency builds trust with your target audience, as it boosts credibility and makes your brand recognizable.
Use Clear Calls to Action
Calls to action prompt users to take action on a website such as filling out a form or buying a product. They’re usually designed as a button with copy like ‘Contact Us’ or ‘Buy Now’ with a link to the relevant web page where users take further action.
Calls to action should be easily understandable and in colors that stand out from the rest of the text and design. Grab visitors' attention with the color of your button and make it clear what you want them to do with a short actionable text.