For small businesses, growing your audience is vital to ensuring a steady stream of customers. In the modern world, the most efficient way of doing this is often online, mainly through social media. However, to ensure your success is consistent, it helps to have a complete online strategy, including a blog.
Having your blog is an excellent way of getting your message across to your audience. It can be used for a range of purposes, including:
Blog posts are also not limited by word count, can be shared multiple times and can also aid in SEO campaigns, helping to get noticed on sites like Google!
So, you’re sold on the idea of running a blog but want to make sure it’s to the standard of your business. While making a few posts is simple, having a successful blog that attracts visitors over time takes careful planning and proper execution. Here, we outline a few tips that you can utilise to ensure your business blog is a success!
First of all, before you start planning or producing anything, you need to know what’s going to work! In getting this far, you already understand that your audience is online and will read blogs, but what kind of content will they enjoy?
You must produce blog posts (or any content, for that matter) that your target audience is going to enjoy. Otherwise, you will end up creating content just for yourself which doesn’t offer as much to your business as it could.
There are many ways you can begin to understand the behaviours of your target audience and what they might enjoy seeing on your blog. You may also be tempted to go with your gut – after all, nobody should know your audience more than yourself. However, a foolproof way to discover what sticks is to see what other businesses are doing.
If you are in the home interior sector, for example, then explore what larger home interior businesses are creating on their blogs. Browse their social media and see what kind of blog content ideas their audience finds engaging. Once you have an idea as to what works, you can look to follow a similar theme with your blog.
While it can be tempting to copy successful brands, you should avoid this as much as possible. For one, plagiarism can be harmful to your online presence! More importantly, however, blogs are an excellent way for small businesses to showcase their individuality. While you should look to best practices, make your business’ blog your own.
In terms of content for your blog, you may decide on a wide range of topics that could work well. This variety can be useful, but your blog mustn’t become too erratic.
Make sure that the content produced is in line with your wider brand image. If you’re a clothing brand that likes to go against the mainstream, for example, then ensure your fashion blog does the same, if you run a management training business post articles that will help people with their management skills as this training company does, for example. That way, your growing audience will begin to understand your business on a better level, leading to higher engagement.
Engagement doesn’t just mean the end result, as mentioned above. Engagement also means keeping your audience’s interest in the blog itself! After all, the most important thing when putting a blog together is ensuring that they read your content!
There are many ways that you can make sure people read your blogs, not just click on them. The best way to achieve this is through the post’s structure. Use headings to divide your blog into multiple sections that people can scroll through if they are in a hurry. Images are also beneficial for keeping people engaged for longer – just ensure they are free-to-use pictures! If you’re concerned about making sure your images still look original, remember that with PikWizard, you can edit stock images to suit your business.
Again, it’s no use creating all this incredible blog content if there are not enough people looking. To make sure your blog gets off the ground, promote it across social media!
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While social media can be a lot more shorthand and short-term compared to blog content, it is still the best way to reach a wider audience. Through smart promotion on the correct social media channels, you can get eyes onto your blog. Then, if all goes well, your great content and loyal audience will help spread the word!
As with any campaign, when it comes to blog posts, it’s quality over quantity. That being said, one blog post alone is unlikely to create an increase in your consumer base.
The best way to create an effective blog is to plan a schedule of content ideas that you can create and upload. Ideally, you want to produce these blogs on a repeated schedule over a long time as opposed to creating and sharing them consecutively. If you're short on time or ideas, utilizing a professional writing service solves all these problems while keeping your blogs clear, concise, and tailored to the needs of your brand.
If you think you have time to produce four posts a month, for example, then do these weekly instead of at the very beginning or end of the month. If you create blogs like this, you will develop a more engaged following than begins to anticipate your content, leading to better engagements and a larger audience!
We hope that these tips will help you to create excellent blogs to share with your online fans! Remember, if you need images to excite your audience, check out the range of free-to-use, high-quality shots here at PikWizard!