Ready to find out where your fashion blog could take you?
Fashion blogging is one of the most creative, glamorous and fun ways to communicate your sartorial passion. If styling, trends and all things fashion get your pulse racing, then maybe it’s time to start your own fashion blog!
Transforming your hobby into a bustling fashion blog (supported by some sleek social media) can provide endless entertainment and satisfaction.
At the very least, you’ll learn new skills or make new friends. Catch a lucky break and you could even bag yourself some swag, create an income stream and maybe even become Instagram famous!
Ready to find out where your fashion blog could take you? Button up and let's go.
This is the most important thing you need to know about starting a fashion blog, so we’ll say it first.
Your fashion blog must stand out.
Fashion blogging is saturated. By all means, start a blog, but if you want to make an impact, you need to understand that standing out is the key to success. Content needs to be original and fresh. Your fashion blogging voice needs to be unique--and where applicable a bit outside-the-box, and of course your visuals have to be stunning. This is fashion we’re talking about after all. You have to put your personal stamp on that blog and still make it meaningful to the potential hordes of readers out there.
So, how exactly does a fashion blog stand out?
First up, your blog needs to be 100% solid, actionable content - no fluff and no filler. Every single post you put out there should be strong, informative, and on-brand.
Branding is everything, and your blog brand needs to be strong. It’s crucial that your readers have a distinct, recognizable brand to relate to.
Once you start blogging, post regularly. It keeps you front and centre of your audience’s mind and means you always have material for social media. It’s also a major boost for SEO - Google loves fresh content. Finally, be sneaky when you’re looking for keywords. If you manage to unearth some hidden SEO gold, your blog could be sky-rocketed to the big time.
So, without further ado, let’s dive into the best way to make a stylish, memorable, and above all, unique fashion blog.
There are lots of ways you can divide the fashion pie when you’re looking for a niche, but starting with fashion areas is a good place to begin. Chances are, your first idea will be for a womenswear blog - sure, it makes sense, but it’s a very crowded market.
For example, a blog about knitted streetwear would be almost impossible (but hilarious!), while women’s streetwear might actually provide some viable opportunities. Some other angles that you might consider are a fashion-related news blog, a blog following a single designer or brand, a body confidence take on fashion, or even a fashion blog with a sense of humour.
Once you’ve decided what kind of fashion you’ll focus on, you have another big decision ahead of you - your branding. Don’t make the mistake of thinking that formal branding processes are just for big companies. Your brand image is what will set you apart from other blogs, help you stand out online, and simply allow people to choose your blog rather than the next one time and time again. And in many ways it all begins with your blog name. When you start a fashion blog, you want to spend some real time coming up with a clever name for that blog. Once you know what area you want to blog in, what type of fashion you want to focus on and what style you intend to highlight, then you have a better feel for what your personal fashion blog’s name could potentially be.
How do you come up with the perfect name for your fashion blog? This may not be as easy as it seems. First off, think about your audience. Who are you writing for? What type of name might draw in more readers and thereby increase that audience size? Think about your specific niche and research what competing fashion bloggers are using for blog names. You could also choose a name that centers on a certain fashion theme. There are websites out there that help those looking to start a fashion blog generate potential names as well. You don’t have to go crazy and spend days trying to title your website and/or blog, but keep in mind, it is an important piece of the overall branding puzzle.
Branding has many aspects to it beyond just the fashion blog name; at this early stage you need to also examine more visual things like:
All bloggers need to think about how best to publish their content but you, as a fashion blogger, really have to put some serious effort into the question. The visual aspect of the posts you publish is crucial - possibly even more important than the writing that will accompany them. Where are you going to get these pictures? By and large, you have 4 options:
Picking a tone of voice for your fashion website is going to be a balancing act. If your blog was for a business, picking a tone is something that your marketing team would invest a lot of time and energy in. There are extensive online guides for this, and it’s very closely linked with the overall branding process.
As a blogger, however, it might not be necessary to put in so much effort. Like almost everything else, it’s a balance between how much work is needed to get the results you want and how important those results are to your overall career, finances, or personal life.
If you’re planning on possibly leveraging the blog or monetising it at a later stage, you should put a medium amount of effort in. If you’re not, you should be ok picking a tone that comes naturally and making an effort to use it whenever you write or publish.
A medium amount of effort? Well, you need to spend some time thinking about and researching your ideal reader. Find out how other blogs and businesses talk to them and make some decisions about what works and what doesn’t.
Pick out some labels that apply to the tone you favour, and see if certain labels fit certain occasions better than others (the tone of blog posts vs. the tone of messages on your website, for example). When you’ve made a decision, make a note of it, and refer back to it when writing in future.
Many bloggers are fascinated and attracted by the prospect of monetizing their blog, but are unsure about how to transform their fashion blog into a money-making machine. There are a few ways you can approach this, but all are based on an understanding that you have plenty of blog readers and visitors stopping by your website.
Until you have a loyal readership, irresistible posts, and a strong following on social media, any tips designed to monetize won’t be as effective as you might like.
Once you’ve managed to build a following and have a regular flow of readers, the main ways people make money from their blogs are the following:
As you probably noticed, many of our points about monetizing and promotion have a disclaimer attached - ‘if you have decent traffic stats…’. It’s true - many of the more commercial benefits of having a great fashion blog are linked to the number of people who actually read that blog, which may or may not be related to how good that blog actually is!
So, apart from ensuring your blog is as good as it can possibly be from a technical and creative point of view, what’s the secret sauce that will help make it as popular as humanly possible?
One key step is to really make sure you are a fully paid up member of your ‘tribe’. That’s the community of other bloggers, influencers, and people on social media that share your interests and are likely to read (and, crucially, promote) your blog.
This shouldn’t be hard - after all, your tribe are people who love the same things that you do, and who want to connect with people like….you! Even so, there are a few ways you can speed up the process.
Instagram’s a great social network for bloggers. Being interested in fashion, you’re likely to already have an account and now is definitely the time to decide your strategy and start to use it (and interact with other users) in earnest.
To know what goes down well in the world of fashion blogs, spying on other bloggers’ work (also known as professional reconnaissance) will give you a huge insight. Find out who the top bloggers are, what they do, and how they do it. Don’t copy wholesale, but take inspiration and run with ideas where you find them.
Along the same lines, leave helpful, interesting, or question-based comments on the blogs you most want to make friends with and hopefully they’ll do the same at a later date.
Begin to engender warm fuzzies by sharing great content when you see it. It’s the blogging equivalent of offering someone a cup of tea when you go to make your own and hopefully the favour will be repaid later down the line.
Anywhere you see a discussion starting among your peers or target, throw your hat into the ring and join in. Make insightful, kind, and helpful comments, share your knowledge, or just try to make friends. Tread carefully and you could end up really boosting visitor numbers.
As we’re nearing the end of our article, we want to give you some advice - or maybe it’s a warning. Either way, it’s worth giving it a thought.
Many blogs, especially in the area of fashion, pick a topic of “me, me, me”. Now, there are lots of very successful blogs that are pretty much based entirely on their author and her clothes, but there are also many, many more blogs that you’ve never heard of that tried the same approach, but failed. When it comes to how to start a fashion blog, the key is going to be to “put others first.” That is to say, what are some of your audience’s main interests? What kinds of solutions could you provide to problems they may be encountering?
Instead, try to come at blogging from the point of view of the audience, rather than you. You can do this by being helpful and trying to provide solutions to their most vexing problems, You can also sprinkle your blog with useful and informative evergreen content, and you can survey your competitors to see what they’re missing that you might be able to capitalize on.
Remember - really great content is content that your reader thinks is really great, and not what you think is really great! So again, we can’t stress this enough, when asking “how to start a fashion blog,” don't just think in terms of the immediate scope of your own interests and likes, think about what potential readers like, what they want, and what will keep them coming back to your website.
If there’s a fashion blog inside you just waiting to be let out into the world, we hope this post has provided some inspiration and a starting point. Even though it can take time and effort to get a new fashion blog to stick, if you’ve got a unique take on fashion, an eye for design, and a great personality, there’s no reason your blog can’t be the next one to rise to the top. You do you, boo!
Got a fashion blog we should take a look at? Let us know at @getdesignwizard.