Focus on Your Audience
As we’re nearing the end of our article, we want to give you some advice - or maybe it’s a warning. Either way, it’s worth giving it a thought.
Many blogs, especially in the area of fashion, pick a topic of “me, me, me”. Now, there are lots of very successful blogs that are pretty much based entirely on their author and her clothes, but there are also many, many more blogs that you’ve never heard of that tried the same approach, but failed. When it comes to how to start a fashion blog, the key is going to be to “put others first.” That is to say, what are some of your audience’s main interests? What kinds of solutions could you provide to problems they may be encountering?
Instead, try to come at blogging from the point of view of the audience, rather than you. You can do this by being helpful and trying to provide solutions to their most vexing problems, You can also sprinkle your blog with useful and informative evergreen content, and you can survey your competitors to see what they’re missing that you might be able to capitalize on.
Remember - really great content is content that your reader thinks is really great, and not what you think is really great! So again, we can’t stress this enough, when asking “how to start a fashion blog,” don't just think in terms of the immediate scope of your own interests and likes, think about what potential readers like, what they want, and what will keep them coming back to your website.