When you publish your first post, you might expect for comments to start flooding in from readers, but the reality is that once you’ve published a post, it probably won’t be found unless you share it.
Nowadays, social media platforms are absolutely integral for blogging. People tend to spend a lot of time scrolling through the likes of Facebook, Twitter, Instagram and Pinterest, so be sure to utilise these tools and post your content to these platforms.
You can post to all of these platforms, or really focus on one to build up an engaged following. Consider what you’re posting when you make this decision – for example, if you have some excellent photography to accompany your blog post, then choose an image-led platform like Instagram.
If your blog is more targeted to a professional audience, then choose a platform like LinkedIn. Here are some examples of how 5 individuals leverage their personal LinkedIn profile and make a living with their content.
Remember that it is important to engage with your audience on social media too – don’t just drop your blog post link and disappear for a week! Reshare or comment on other people’s work and you’ll soon find yourself with a community of supportive bloggers.