When you’re getting started on YouTube, it’s tempting to just go for it and create video content as you feel inspired or follow random ideas you like. Unfortunately, this creative path can quickly lose its momentum.
Your creativity needs structure if you want to be successful on YouTube. For businesses, in particular, this means that content for YouTube has to be in line with business goals and their marketing strategy to eventually become part of the mix that increases sales.
Before you get started filming, take some time to jot down ideas and set up goals for your channel. Decide on how frequently you can release videos, which topics you want to cover, and what your target audience might be looking for.
Then break these down into series that you can schedule and build playlists with. This way you establish a strong vision and consistency for your YouTube channel that also fosters your brand identity.