Business Expert Insights
If you’re trying to set up yourself or your business as an expert in your industry, video can be a great way to create a more personal connection with your audience. Show your expertise by creating tutorials, reviews, or answer your subscribers’ questions in a Q&A session.
To make your thumbnail stand out, keep it simple and avoid a long title for your video. If you have a long title, just use a few keywords for your thumbnail to get the main purpose of your video across. Viewers can also see the title next to the video but the thumbnail is what grabs their attention by using easily readable font size and style.
Use shapes with a color that contrasts with your font color to further improve readability. This is particularly important for users scrolling through videos in the YouTube app where the text displays even smaller than on desktop. As 40.9% of YouTube watch time now happens on mobile devices, it’s crucial to increase legibility. Play around with different colors and test which ones are the most engaging.
Make sure you’re clear on what your video is about to get your content in front of the right target audience for your business. In our example, the thumbnail title makes it obvious that this is a beginner’s lesson and part of a series of videos. YouTube series like this make your audience look forward to the next video and drive engagement.