Craft an Eye-Catching Intro and Outro for Your Video
Next to using a consistent design for your channel page and thumbnails, intros and outros are a great way to establish your brand identity. Having intros and outros shows that you care about your channel and that you’re a professional.
For businesses, this is a great place to include your logo or even your mission statement. Don’t make your introduction too long. 15 seconds should be your absolute maximum. Experiment with catchy tunes, eye-catching transitions, or fun clips.
Test whether your audience prefers your intro right at the start or later in the video. For example, you could start a video with a preview of what you’re going to talk about, continue with an intro that includes your logo, and then jump into the content of your video.
Your outro or end slate is the best place for all your calls to action. Here you can ask viewers to subscribe, download content, or watch other videos they might be interested in. Your end slate can be a static image or another short clip that easily moves into the background.
This makes the subscribe button, clickable links to your website or social in the form of annotations, and related videos stand out. If you’re using a video as your end screen, make sure it’s not longer than 25 seconds. You can add one to any video during the upload or you can go back to existing videos and add your outro.
If you don’t have your own footage ready, stock videos are a great option to play around with. Browse our vast Pik Wizard library of free stock videos and design your unique intro and outro.