Anywhere you see a discussion starting among your peers or target, throw your hat into the ring and join in. Make insightful, kind, and helpful comments, share your knowledge, or just try to make friends. Tread carefully and you could end up really boosting visitor numbers.
Focus on your audience
As we’re nearing the end of our article, we want to give you some advice - or maybe it’s a warning. Either way, it’s worth giving it a thought.
Many blogs, especially in the area of fashion, pick a topic of “me, me, me”. Now, there are lots of very successful blogs that are pretty much based entirely on their author and her clothes, but there are also many, many more blogs that you’ve never heard of that tried the same approach, but failed.
Instead, try to come at blogging from the point of view of the audience, rather than you. You can do this by being helpful and trying to provide solutions to their most vexing problems, you can sprinkle your blog with useful and informative evergreen content, and you can survey your competitors to see what they’re missing that you might be able to capitalize on.
Remember - really great content is content that your reader thinks is really great, and not what you think is really great!