Before you do anything else, it’s important to know exactly who you want to be reading your fitness blog. The readers of your blog will be its lifeblood and their willingness to come back to it will determine how successful you’re going to be. If you pick the wrong audience to target, your blog’s content might not be tailored to suit them.
Ask yourself what areas in fitness are you most passionate about. Do you enjoy weightlifting? Is long distance running your thing? Or is it meal planning that inspires you to write?
If you’re not sure, here are some of the most popular fitness niches:
- Weight Loss Journeys
- Healthy Eating Tips
- Workout Advice
- Mental Fitness
- Fitness on a Budget
- Fitness for Beginners
- Fitness for Men
- Fitness for Women
Picture not only what your blog will look like short term, but how it will evolve long term. Recognise which niches have longevity and lean towards them. If you take one of the above ideas and put a unique angle on it, you’ll have a greater chance of being successful.
If your blog’s niche is too specific, there’s isn’t going to be as much content that you can create for it. For example, you’ll get a lot more mileage out of a blog on workout advice than a blog on tricep workout techniques.