Keep Innovating in the Fast-Paced Online Marketing World
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” Ian Schafer
Marketers have to keep an eye out for new trends and adapt to the changing market quickly. Using social listening tools and reading the latest industry news can help you catch emerging trends and jump on them before your competitors do.
Helpful tools are news aggregators like Feedly and Google Alerts that you can set to send you a daily email with the latest on relevant topics. Particularly on social media, participation in trends can drive an incredible amount of engagement.
Keep an eye out for the latest online marketing tips and keep innovating. Build on what you see your target audience liked and try to replicate that in your campaigns.
Keep Working on Your Growth Strategy
“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “ Neil Patel
When working on digital marketing campaigns, don’t just focus on what’s in front of you but try to see the bigger picture. Consider any takeaways from campaigns that you can use for overall business growth.
Create a growth framework by looking at your business goals and your marketing strategy to establish some growth metrics. These numbers can be your guiding light to see if your innovative campaigns work.
Learn from Your Competitors
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” Doug Warner
Thorough competitor analysis and keeping an eye on what the competition is doing should be part of your marketing strategy. The goal is to always offer better customer service and user experience to retain customers instead of clicking their way to a competitor.
Learn from your competitors and apply what works for them with your unique spin to your business strategy. Take a look and see what you find. Insights into the competition might also open your eyes to flaws in your own system.
Focus on Customer Benefits
“Stop selling. Start helping.” Zig Ziglar
With the variety of choices that consumers have particularly online, you have to highlight benefits for your customers to stand out. One pitfall that happens to many marketers is that they’re so passionate about their products that they want to list all features to convince customers to buy.
This feature-based approach just ends up being overwhelming or even frustrating for customers looking for solutions to their problems. Showing the benefits of products or services and how they can help to solve your target audience’s pain points is a much more effective approach to achieve increased conversions.
Tell a Story to Foster Brand Loyalty
“Story is your path to creating faith. Telling a meaningful story means inspiring your listeners—coworkers, leaders, subordinates, family, or a bunch of strangers—to reach the same conclusions you have reached and decide for themselves to believe what you say, and do what you want them to do.” Annette Simmons
Brand storytelling is crucial for creating a more personal connection with your target audience and fostering brand loyalty. There are many ways in which you can apply storytelling to your business.
For example, you can create a story about an interaction with a client, share an anecdote about the early days of your company, or interview your employees. Dive into The Six Kinds of Stories or The Hero’s Journey to see what would work for your business.