The first clear step is to decide what you want out of your social media marketing strategy. You need to determine goals, otherwise it will be hard to track your return on investment. There has to be a clear reason behind what you post, and when you do it. Posting random content to your social media channels without a clear strategy in mind is not going to yield the best results.
But make sure to be realistic! There’s no point in setting goals that you know you won’t be able to hit. With attainable goals, you are much more likely to stick to your original plan and be a lot more satisfied with the end result. If you are aiming to have close to a million social media followers in six months then you might need a rethink. Step back and think about how you expect your business to grow over a certain time period.
And who knows? You may eventually get to that million mark! However, it's important to set steady targets and grow your followers gradually. Aim for sustainable growth rather than unrealistic immediate impact.