Creating a customized eye-catching thumbnail image is crucial to increase clicks, views, and eventually subscribers. Get inspired to design your own from scratch with our tips below or try the Design Wizard YouTube Thumbnail Maker. Browse the library of professionally designed templates to make your unique thumbnail that entices your audience to watch your videos.
Business Expert Insights
If you’re trying to set up yourself or your business as an expert in your industry, video can be a great way to create a more personal connection with your audience. Show your expertise by creating tutorials, reviews, or answer your subscribers’ questions in a Q&A session.
To make your thumbnail stand out, keep it simple and avoid a long title for your video. If you have a long title, just use a few keywords for your thumbnail to get the main purpose of your video across. Viewers can also see the title next to the video but the thumbnail is what grabs their attention by using easily readable font size and style.
Use shapes with a color that contrasts with your font color to further improve readability. This is particularly important for users scrolling through videos in the YouTube app where the text displays even smaller than on desktop. As 40.9% of YouTube watchtime now happens on mobile devices, it’s crucial to increase legibility. Play around with different colors and test which ones are the most engaging.
Make sure you’re clear on what your video is about to get your content in front of the right target audience for your business. In our example, the thumbnail title makes it obvious that this is a beginner’s lesson and part of a series of videos. YouTube series like this make your audience look forward to the next video and drive engagement.
By nature, a gaming video requires a more colorful thumbnail to keep in line with the fun and entertainment of the gaming world. Be creative and play with different layers and icons until you’ve designed a click-worthy thumbnail.
Be sure to keep your focus on the game you’re talking about in your tutorial or review and not use any misleading images. Nothing lowers your audience retention rate more than a thumbnail that doesn’t accurately represent the contents of your video. You might initially get an increased number of views, but viewers leave quickly if your thumbnail is misleading.
The most engaging part of a food-related YouTube thumbnail is a large mouth-watering image of the dish the video is about. When viewers search for how to cook something, they usually look for either the best, easiest or quickest way to cook a meal. The title copy should make that clear immediately. Use funky fonts and contrasting colors to make the text more eye-catching.
There are millions of cooking videos on YouTube. To make yours stand out from that crowd, use icons, your logo, or even a photo of you to make your series of recipe videos more recognizable. Make sure you maintain this uniform look throughout your series to maintain uniformity, which helps to create your brand image and your subscribers to pick out your videos more easily.
If you’re using a logo to create brand awareness, don’t place your logo in the bottom right corner of your thumbnail. That’s where the duration of your video displays in the preview and covers half of or your entire logo if placed in that corner.
If you’re starting a travel vlog or looking into giving travel tips to boost engagement for your business, make sure to use stunning photography of your chosen destinations. If you don’t have your own photos ready, a quick and easy way to get high-quality images of popular places for your thumbnails is to download stock photos.
Whet the appetites of your viewers with beautiful depictions of holiday destinations they’re dreaming of going to. Choose your image wisely and make sure you have a clear focus like the most popular sight.
If you get too excited and use too many images, you can overwhelm your audience. It’s best to go for a short and simple video title that doesn’t detract from the image. You can also play with color schemes that represent the country you’re talking about in your video.
72% of people used YouTube to keep fit in 2020 with a huge increase in videos using the keywords “home workout” in their titles. Beauty and fashion YouTubers have become influencers that have had a huge impact on the industry for years now, as they test products and review styles. Customers often find these content creators more trustworthy and want to get their expertise before they buy.
For lifestyle-related content like fashion, beauty, and fitness, make your videos stand out by color-coding your thumbnails. Create various playlists on different topics like a workout series or videos focused on hair care, or the latest spring fashion.
Design your thumbnails for each series with a different color to make it easy for your subscribers to recognize those videos as a part of that playlist. Your chosen colors make up a perfect background for the titles of your videos. Add icons to visually underline your words or insert your logo to brand your videos.