How to Grow a Start-Up Business Online

Gaining an online presence can be difficult as a business, especially when you’re just getting started. Here we share some of our tips on how to grow a start-up business online.

Social Media

No matter your business, social media platforms are now absolutely integral to success. Whether for product pictures, details of the services you offer or checking opening times, your potential customers will likely try to check you out on these platforms first.

Here you can inform customers of your latest product or service, as well as building hype and interest in your brand.

Social media also allows you to interact with other small or local businesses, so that you can develop a community of companies that can help support each other.

Advertising

Another reason that social media is so important is the role it plays in advertising. While each post that you make on a social media platform is, in itself, a form of advertisement, you will also have the option to create paid promotions on platforms like Facebook, Instagram and Pinterest.

On these ads, you will be able to set specific target groups, for example, choosing to promote your post to people in your local area or with interests related to your business.

This way, you can begin to grow an audience and potential customer base online that matches the target audience you have in mind for your brand.

Take a look at our post on retail marketing ideas to discover more ways you can advertise your business online.

E-commerce

If you have a product to sell, then joining an e-commerce platform is the next step for growing your business online.

While having a physical store can be great for start-ups trying to target products to those in their local area, as we have seen with recent lockdowns, it is now more important than ever to have an online presence too.

Offering your products on your website or another ecommerce site like eBay, Amazon or Etsy also opens up your business to people around the world, which is likely to see you gain extra interest and income.

Customer Service

Another perk of having an online presence is the ability to interact with your customers. While social media can be used to share fun images and information, it can also be a hugely useful tool for customer service.

It is likely that a customer will want to get in touch at some point to ask you about your products or services, especially as a start-up business where they may not be familiar with what you are offering.

By using social media, email or a contact form on your website, you are opening up the conversation to your customers and helping to form relationships with potential clients.

Having a good customer service response is crucial, as a good experience could lead to a customer recommending your brand to others – either online or to family and friends.

Branding

When starting up a business and bringing it onto an online platform, you need to consider the way you are branding yourself. It is crucial to have a cohesive and consistent sense of brand across all the platforms you use, so that your audience can recognise you no matter whether they’re on your website, on Facebook or on Twitter.

An easy way to do this is to use the same logo or image for each of your social media icons, as this will help your customers to instantly recognise you when they’re scrolling through social media.

Another great way to brand yourself online is to utilise a colour scheme, which can be used to produce any social graphics you may share. This colour scheme can be used across your website and on your social media platforms to create a sense of synergy between your online presences.

Whether you want images for blog posts or social media graphics, here at PikWizard, we have a huge range of stock photography that’s perfect for businesses and bloggers to use!

View our extensive library of free images.
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