Social media platforms are now being forced to tackle new challenges. Many people use social media platforms as news sources. This has proven to be a double-edged sword for social media platforms and their users.
As people flock to social media for breaking news on the most important issues, some actors take advantage of the platforms. Big and controversial news stories become inundated with many different groups promoting their take on the story. In many cases, people/groups spread verifiably false information. Examples include conspiracy theories and fabricated stories.
Some social media platforms are taking steps to control this new phenomenon. In some cases, such as Twitter’s, posts will come with warning labels. In some other cases, social media platforms will just remove content.
The challenge of disinformation and these platforms’ fight against it will remain a major trend of 2021 and likely beyond. This likely won’t have a huge effect on you and your business. However, be aware of what others post about your industry and how it can affect your business. Also, be aware that any information you spread, especially when it comes to health and finance, will be more scrutinized going forward. Any strong claims you make shouldn’t be too sensational. But if your claims are, you should back them up with facts and research.
If you follow our other guidelines and remain authentic and honest, you won’t have a problem with this unfortunate new trend.
The Covid pandemic is the largest current case study for social media disinformation and the response to it. Any promotional posts that surround the virus will prove controversial.