Gaining an online presence can be difficult as a business, especially when you’re just getting started. Here we share some of our tips on how to grow a start-up business online.
How to Grow a Start-Up Business Online
No matter your business, social media platforms are now absolutely integral to success. Whether for product pictures, details of the services you offer or checking opening times, your potential customers will likely try to check you out on these platforms first.
Here you can inform customers of your latest product or service, as well as building hype and interest in your brand.
Social media also allows you to interact with other small or local businesses, so that you can develop a community of companies that can help support each other.
Another reason that social media is so important is the role it plays in advertising. While each post that you make on a social media platform is, in itself, a form of advertisement, you will also have the option to create paid promotions on platforms like Facebook, Instagram and Pinterest.
On these ads, you will be able to set specific target groups, for example, choosing to promote your post to people in your local area or with interests related to your business.
This way, you can begin to grow an audience and potential customer base online that matches the target audience you have in mind for your brand.
Take a look at our post on retail marketing ideas to discover more ways you can advertise your business online.
If you have a product to sell, then joining an e-commerce platform is the next step for growing your business online. Make sure you SEO your e-commerce site to get more customers from search engines. Depending on the platform you use, your strategies will have to be different. Each e-commerce platform will have different SEO challenges: eg: if you are using Shopify, looking at a Shopify SEO guide will help you get started on the right path.
While having a physical store can be great for start-ups trying to target products to those in their local area, as we have seen with recent lockdowns, it is now more important than ever to have an online presence too.
Offering your products on your website or another ecommerce site like eBay, Amazon or Etsy also opens up your business to people around the world, which is likely to see you gain extra interest and income.
Another perk of having an online presence is the ability to interact with your customers. While social media can be used to share fun images and information, it can also be a hugely useful tool for customer service.
It is likely that a customer will want to get in touch at some point to ask you about your products or services, especially as a start-up business where they may not be familiar with what you are offering.
By using social media, email or a contact form on your website, you are opening up the conversation to your customers and helping to form relationships with potential clients.
Having a good customer service response is crucial, as a good experience could lead to a customer recommending your brand to others – either online or to family and friends.
When starting up a business and bringing it onto an online platform, you need to consider the way you are branding yourself. It is crucial to have a cohesive and consistent sense of brand across all the platforms you use, so that your audience can recognise you no matter whether they’re on your website, on Facebook or on Twitter.
An easy way to do this is to use the same logo or image for each of your social media icons, as this will help your customers to instantly recognise you when they’re scrolling through social media.
There are a heap of ways to create a stunning logo, but if you're looking for something simple, an online logo maker is a great option.
Another great way to brand yourself online is to utilise a colour scheme, which can be used to produce any social graphics you may share. This colour scheme can be used across your website and on your social media platforms to create a sense of synergy between your online presences.
Whether you want images for blog posts or social media graphics, here at PikWizard, we have a huge range of stock photography that’s perfect for businesses and bloggers to use!
Sales CRM and Growth Engine
When starting up a business it's important to seamlessly manage your clients, proposals and invoices etc. All the team members are expected to be kept in loop with updates happening. Thus, one needs to think of such a way that their sales and the marketing team can talk with each other effortlessly. You require one place for your clients’ contacts, invoices, proposals and everything in between. For instance, recruitment teams across the globe generally use a recruitment agency software to manage their day-to-day responsibilities and keep their sales and marketing team in loop.. Thus, one needs to think of such a way that their sales and the marketing team can talk with each other effortlessly. You require one place for your clients’ contacts, invoices, proposals and everything in between.
One should create a robust and reliable repository of contacts and have a pipeline view of their sales. At the same time, never forget to create a good impression with your clients with beautiful looking proposals. Agencies face problems with timely invoices, reminders and what not. But with a clean piece of software to help you, you should be rolling.
There are plenty of Sales CRM out there, but if you're looking for something simpler Clientjoy is a great option. When you can manage your Leads, Proposals, Clients, Invoices & Payments in one place, you will be left with happier clients and faster turn around times.