Marketing your retail business can be an expensive undertaking, but there are always free marketing opportunities out there that you can take advantage of.
Social media can still be a great avenue for free marketing, despite organic reach being limited in recent years. Share relevant content on platforms like Facebook, Instagram, Twitter and Pinterest to engage with potential customers.
Look out for social media groups that centre around retail and get involved in them by posting and commenting on other people’s posts.
When you’re trying to get your retail business off the ground, you should look out for places where you can put up posters for free. If you’re familiar with the area, you might know where potential customers might frequent.