How to Grow Your Audience Through Social Media

The world is becoming increasingly digital. Nowadays, almost every business, big or small, has some form of an online presence. Excelling through digital mediums can provide enormous bonuses for business, both in terms of their audience, sales and revenues.

For many companies, the primary way of growing your customer base online is through effective social media. However, given the competition, gaining traction as a business can be easier said than done. Here, we outline a few simple but effective techniques all companies can utilise to increase their growth across various social media channels.

Post Regularly

One of the most important aspects of any successful social media profile is regular posting. This aspect is often the most challenging, particularly for small businesses that don’t have the time to think of new things to post every day.

There are two pieces of good news here that can help to alleviate any fears about producing regular social media posts. Firstly, you don’t need to match the posting schedules of the biggest and best, some of whom can upload multiple posts on the same day. Having consistent content being uploaded, such as three posts every week, is better than posting five posts on one day and then none for the next month.

There are also many ways in which you can ensure you’re posting regularly while also making the most of your time. Many social media channels allow you to schedule your uploads in advance either on the platform or through another service. Using these, you can spend one or two hours outside of work preparing and scheduling days or weeks’ worth of social posts.

Interest Your Audience

Another thing that you must do if you want to find success on social media is understand your audience. Often, we will know who our regular customers are by age, gender and other basic demographics, but when it comes to social media, you need to know what makes them tick.

It’s important to remember that, if successful, your posts will appear alongside those of your audience’s friends and other interests. While standing out is important (as we’ll come onto later), you do need to ensure that your page showcases similar ideas as those they are already following.

Understand your prospective audience’s interests and common interactions online. Once you know this, you’ll be able to produce content that they are more likely to enjoy.

Provide Variety

Producing content that interests your prospective audience is a great way to grow your social media following. However, how do you turn a substantial social media audience into a burgeoning consumer base?

It’s not easy to turn social media followers into customers. The process takes time, effort and an intelligent variety of content. If your page becomes too self-promotional, people will begin to lose interest in your posts. Likewise, if your content is too generic or repetitive, it provides little impetus for followers to investigate your company further.

The perfect social media plan will provide a variety of posts, including both promotions and engaging content. Finding the right balance will help your company appear genuine and approachable, while also benefiting from the reach that businesses can have through their quality products and services!

Be Eye-Catching

Another aspect of social media that can sometimes go under the radar for businesses is the importance of visual appeal. On many social media platforms, content is presented at a rapid pace, with users scrolling through tons of posts, pictures and videos and only engaging with a select few. To ensure they engage with your posts, you need to attract them.

This need to stand out is why high-quality images are so important to businesses on social media. Free-to-use stock images like ours can provide the perfect material to help your content stand out in an ever-more crowded social space.

As we mentioned at the beginning, these are all simple but effective ideas that can be implemented by businesses of any scope. If you want to see the power of images in action, why not follow our social media channels? We wish you all the best in your digital endeavours!

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