One of the most important aspects of any successful social media profile is regular posting. This aspect is often the most challenging, particularly for small businesses that don’t have the time to think of new things to post every day.
There are two pieces of good news here that can help to alleviate any fears about producing regular social media posts. Firstly, you don’t need to match the posting schedules of the biggest and best, some of whom can upload multiple posts on the same day. Having consistent content being uploaded, such as three posts every week, is better than posting five posts on one day and then none for the next month.
There are also many ways in which you can ensure you’re posting regularly while also making the most of your time. Many social media channels allow you to schedule your uploads in advance either on the platform or through another service. Using these, you can spend one or two hours outside of work preparing and scheduling days or weeks’ worth of social posts.