How to Turn a Blog into a Career

The dream of many aspiring bloggers is to turn their blog into a full-time job as content creator. After all, there are so many positives; you can choose when you work, get free products to try and spread your message to hundreds of thousands of people.

The difficulty is that, with so much out there, it can be hard to take your blog to the next level and get it to the stage where you can make a living out of it. It takes dedication and determination, but if you’re a budding blogger, read on to find out how you can turn your blog into a career and how you can grow your audience trough social media.​

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First and foremost, you need to have a discussion with yourself about how you are going to represent yourself and your blog. Consistency is key, so whether your blog is travel, lifestyle or something a bit more niche, make sure you have a clear idea in your head about what it is you are doing in order to create a successful business blog.

Do some research and have a think about how you are going to stand out. Will it be creative graphics and imagery, a unique combination of topics or your writing style? Don’t forget, there are a lot of blogs topics out there now so make sure yours pops and make your blog very interesting.​

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To grow your blog online and make it successful, you will need to market yourself and to do that you should develop a strong brand. Design yourself a logo, pick a colour palette and make sure you use it consistently across your website and social media. Professional branding is an essential business tool; click here to learn more about the importance of graphics and imagery in business development.

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To begin growing your blog, you need to make sure your entire site is optimized for search engines. Learning a little about SEO can make a world of difference when it comes to the authority and overall ranking of your blog. This includes:

• Using keywords and updating them regularly.
• Creating an internal linking structure.
• Adding and updating meta tags and descriptions.
• Monitoring progress.

You should also be optimising the content of your blog. By maximising its readability and aesthetics, you will encourage users not only to spend time reading what you have written but also to explore further blogs and other areas of your website. Make sure you include a variety of high-quality images to break up large chunks of text. People tend to engage much more when presented with a combination of font sizes, paragraphs and images. Furthermore, these images can help to give readers a clear idea of the pages content and draw them in, so make sure they represent you perfectly.

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Once you’ve got a fantastic brand and some killer content, you’ll want to put it out there as much as possible. Create unique content for social media is one of the best ways to promote yourself and gain new users to your website. Make sure your social profiles reflect your brand; using consistent, high-quality imagery is a great way to improve aesthetics. Consider investing in some paid promotions as these are a useful way to increase your reach to potential new readers and followers.

Set up a social media strategy is also great for discovering blogger opportunities. Once you have a reasonable following, you can apply to review products or experiences. There are plenty of Facebook groups where these opportunities are posted.

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All of your hard work and determination will pay off, and you can expect to start making some money once your pageviews and authority have reached a certain point.

There are several ways in which you can receive income. Some of these opportunities you may have to look for, other times, a company may contact you

Keep in mind:

• Sponsored posts.
• Advertising.
• Paid product or service reviews.
• Affiliate links.
• Freelance writing.

Turning your blog into a career isn’t easy, but it is certainly worth it! Make sure you use PikWizard for high-quality and professional images that can help your blog to stand out. To create fantastic logos, infographics and image edits take a look at our excellent DesignWizard service.